In this day and age, everyone is now using social media and it’s affected our lives and influenced pop culture, even changed the way we watch videos, how they are filmed and their subject matter. I mean there is even an emoji movied. Now we are at a turning point for social media and how its being used. With that also changes the dynimcs in how we reach its users. We all used to stroll through static feeds of content from friends and family, then friends family and advertisers. NOW the static feed is dead. People are “liking” things less and less. Soon there will be no double taps… All hail the stories and live feeds. This is changing how users spend their few minutes each time they use their favorite social app. They are getting used to scrolling through stories, swiping past ads and live streaming events. Why is this important you may ask? Well if you work in social marketing, which let’s face it now it’s just “marketing” you can no longer count likes as part of your analytics for a successful campaign. You should also recognize that unless you really curate your static feed content to “historical” significances you are just a fan page at best full of junk.
Thinking in terms of “historical” significance by posting things that you take your time to create and statically place you can tell a story over time. The importance in this is when a new person sees your feed they can quickly see the best of the best and you have a better chance of a follow in order to then use live feeds and stories to captivate your live audiences. Now more than ever it’s important that you have a social media person in your department that actually pays attention to the patterns of the users you are trying to reach. Simply re posting random content just will no longer work. The amount of likes you have really no longer matters. But the quality in the audience you are trying to reach and making sure your content is of substance is really the key to survive the changes in this every changing tech age we live in.